Why Your Marketing Messages Should Be Short

Intention

What is it that you want to convey?

Target Audience

Who is your ideal client avatar?

Message

How can you make it clear and consistent so you can cut through the noise and get heard?

Offering

What are your customers’ core desires?

Call To Action

What are the next steps they need to take?

Conclusion

Use this approach across all your marketing platforms. Keep it simple, relatable, and use terms that are appropriate to the industry that you serve. Pay attention to your tone, language, and style.

Why Should I Listen To You, Ben?

I built, scaled, and sold an international 7-figure e-commerce business. Now I’m doing it again with several new brands. I consult with e-com businesses to help them get clear, take control, and scale. And I co-founded Ecom Brokers — the brokerage by e-commerce people for e-commerce people.

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Best known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. Ben grew an international 7-figure business and sold after 3 years

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Ben Leonard

Ben Leonard

Best known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. Ben grew an international 7-figure business and sold after 3 years

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