Why People Are Not Buying From You?
People don’t buy from a brand they don’t know yet because they have no idea what to expect or if it’s worth their time or money. In this article, we’ll talk about why people aren’t buying from you and how you can get them to know, like and trust you.
One of the primary reasons people avoid purchasing from a brand they are unfamiliar with is the fact that they are unsure of what to expect. They may not know if the product is worth their time or money. This is especially true for e-commerce businesses since customers can’t see or touch the product before making a purchase.
So what should you do?
Create A Strong Brand Identity
One of the biggest problems I see with online businesses is that they’re not doing a good job of branding themselves. In order to get people to buy from you, they first need to know who you are. This means having a strong and consistent brand identity across all of your marketing materials, including your website, social media profiles, and even your email marketing. You need to actively engage with people and leave a good impression on them, otherwise, they won’t want to buy from you.
You can also create trust with potential customers by showcasing your personality and integrity. Let people see the real you, and be transparent in your business dealings. When people know that they can trust you, they are more likely to buy from you. So make sure that everything you do reinforces the idea that you are a credible source of information and a reliable business.
Provide Valuable Content
Email lists are a great way to keep in touch with your customers. By providing helpful, high-quality content in your emails, you can help customers get to know you better, like you, and trust you. When the time comes to make a purchase decision, they will be more likely to think of you.
One of the best ways to get people to know, like and trust you is by providing free tutorials and webinars. When people have the opportunity to learn more about your brand and what you have to offer, they are more likely to buy from you. Additionally, by providing valuable content in your tutorials, you can help customers get to know you better and increase trust in your brand. This will help you convert more leads into paying customers.
Make Your Customer Journey Easy
Finally, make sure your website is easy to use and navigate. People don’t like to waste their time, so if your website is difficult to use or find what they’re looking for, they’re going to leave without buying anything. Make sure all of your important information is easy to find, and that your website is responsive so that people can view it on all devices.
We live in an age where customers are more informed than ever before, so they want you to show them that you care about their experience as much as they do.
If you work hard on these three areas — making sure your customer knows who you are, trusts what you have to say, and has a positive experience using your website — you will find yourself seeing increased sales over time because people trust your brand even if they don’t know why or how!
And once they do, don’t forget about them because the best way to keep them coming back for more is by offering an unforgettable customer experience.
I hope you enjoyed this blog post and it has given you some useful tips that you can use in your e-commerce business!
Why Should I Listen To You, Ben?
I built, scaled, and sold an international 7-figure e-commerce business. Now I’m doing it again with several new brands. I consult with e-com businesses to help them get clear, take control, and scale. And I co-founded Ecom Brokers — the brokerage by e-commerce people for e-commerce people.
Best known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail.
Want to hear more from Ben? Check out his YouTube Channel for e-commerce knowledge bombs.
If you liked this article, please hit ‘recommend’ below. Cheers :)