What To Do When Your Competitors Are Scary Good
What should you do when your competitors are really good?
When they’re doing a great job, it can be intimidating. But don’t worry, you can beat them by being compassionate to your customers. Prove that you understand their wants and needs by guiding them with empathy, authority, and competency. Remember, your brand is not the hero — the customer is! So put them first and you’ll be sure to come out on top.
You have a great product or service, so don’t worry too much about competition. Show them the value in your product or service, because if they can’t see it then what’s the point?
If you’re new to the game, this blog post will show you how to beat very good competitors, even if you’re starting from scratch. If a brand has been around for a while, many people think it’s impossible to beat them. That’s not always the case. If you have the right strategy and the right tools in your arsenal, you can come out on top. So let’s get started!
Authority means demonstrating that you know what you’re talking about in that field. If someone buys from you and you’re a yoga accessory brand, you should know a thing or two about yoga. You must be a thought leader in that field.
Many brands, even the big brands that scare you, aren’t as good as you think because they’re leaving something out. They used to be just like you; they used to do things the right way, they treated customers right, they put the customer first, and they guided them well. Their customers were the heroes, but they got too big for their boots. In this case, they grew out of this position or didn’t grow out of this position right now, they just didn’t keep doing the right things as the business got bigger. Suddenly, they became a massive name, and everything revolved around them.
If you’re one of those who have looked up at your competition with awe or fear — don’t worry about it! There’s room for everyone in this space to succeed, especially when we all try our best and put our customers first. The next time someone tells you that you can’t compete with someone else because you’re too small, just smile and say thank you. Then, get back to doing what’s best for your customers.
When customers call with a problem or complaint, your job is to make them feel heard, respected and understood. Recognising their concerns shows empathy and understanding, which are necessary for successful communication and service.
If you can put yourself in your customers’ shoes and understand what they’re feeling, it will be much easier to fix their problems. It’s important to not only listen but also take action and solve the customer’s issue right away. This shows that you care more about helping them than getting back on track with your own tasks for the day.
A positive customer experience is one of the best ways to build loyalty and encourage repeat business. So why not make empathy a part of your customer service strategy? It’s sure to pay off in the long run.
There are no two businesses that are alike, but some are more alike than others.
The core competencies of a company are the differentiating factors that make it unique and successful. Once identified, these areas can be used to recognise future business opportunities, develop marketing strategies, and drive business growth.
What sets your company apart from the competition?
What are the products and services that you offer that they can’t or don’t?
These are the areas in which you should focus to identify and build on your core competencies.
As you can see, your competitor’s success is not a reason to give up. All of us know that competition breeds innovation, and that’s true when it comes to marketing, too.
So think about what they’re doing well and how you could improve on their strategy — with empathy for the customer in mind. There are plenty of ways to beat them at their own game if you put in enough effort.
Why Should I Listen To You, Ben?
I built, scaled, and sold an international 7-figure e-commerce business. Now I’m doing it again with several new brands. I consult with e-com businesses to help them get clear, take control, and scale. And I co-founded Ecom Brokers — the brokerage by e-commerce people for e-commerce people.
Best known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail.
Want to hear more from Ben? Check out his YouTube Channel for e-commerce knowledge bombs.
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