What To Do When Your Competitors Are Scary Good

Authority

Authority means demonstrating that you know what you’re talking about in that field. If someone buys from you and you’re a yoga accessory brand, you should know a thing or two about yoga. You must be a thought leader in that field.

Empathy

When customers call with a problem or complaint, your job is to make them feel heard, respected and understood. Recognising their concerns shows empathy and understanding, which are necessary for successful communication and service.

Competency

There are no two businesses that are alike, but some are more alike than others.

Conclusion

As you can see, your competitor’s success is not a reason to give up. All of us know that competition breeds innovation, and that’s true when it comes to marketing, too.

Why Should I Listen To You, Ben?

I built, scaled, and sold an international 7-figure e-commerce business. Now I’m doing it again with several new brands. I consult with e-com businesses to help them get clear, take control, and scale. And I co-founded Ecom Brokers — the brokerage by e-commerce people for e-commerce people.

Ben Leonard Ecommerce Consultant

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Best known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. Ben grew an international 7-figure business and sold after 3 years

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Ben Leonard

Ben Leonard

Best known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. Ben grew an international 7-figure business and sold after 3 years

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