The Top 4 Ways To Promote Your Ecommerce Website

1. Offer Deals Regularly

Offering deals is a great way to attract customers. People love getting a good deal, and the urgency and temporary nature of a deal can be enough to get them to finish the checkout process. On top of that, you should make deals during important events like holidays.

2. Content Creation

One of the most important things you can do to secure a customer base is to create awesome content. You can’t get people interested in your brand unless you give them valuable information about what you’re offering.

3. Influencer Marketing

With influencer marketing, you can team up with anyone from small bloggers in your niche to big celebrities. I prefer working with people who are respected and have a lot of influence within my field. This could be someone like a celebrity, but just within that specific niche. It doesn’t matter how big the influencer is, as long as they have a real impact on your target market. If you want to have a financial relationship with them, you can either pay them once or pay them a percentage of sales that come from their endorsement. This could be through providing them with a special code to give to their followers, which they can use when making purchases on your website. You can track how often the code is used and pay them a percentage of sales generated through their promotion. There are many ways you could do this, from small bloggers to big celebrities!

4. Email Marketing

Email isn’t dead. It’s still relevant and important for e-commerce; around 30% of brand revenue comes from email automation flows that drive sales.

Conclusion

If you want to increase sales and get more customers, it’s time for a marketing strategy update. There are plenty of ways that you can promote your e-commerce website without spending much money at all. Have any of these strategies helped grow your business?

Why Should I Listen To You, Ben?

I built, scaled, and sold an international 7-figure e-commerce business. Now I’m doing it again with several new brands. I consult with e-com businesses to help them get clear, take control, and scale. And I co-founded Ecom Brokers — the brokerage by e-commerce people for e-commerce people.

Ben Leonard Ecommerce Consultant

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Best known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. Ben grew an international 7-figure business and sold after 3 years

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Ben Leonard

Ben Leonard

Best known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. Ben grew an international 7-figure business and sold after 3 years

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