The 4 Keystones Of Successful Ecommerce Brands
Growing a successful e-commerce business isn’t all fun and games. Successful brands do more than just sell great products. With the rise of digital businesses in recent years, it is critical to understand the fundamentals in order to take your business to the next level.
Customers’ expectations, especially when shopping online, can be quite high. They want to find a solution to their problems and do it in a way that’s easy and simple.
So, here are some key characteristics shared by the most successful e-commerce businesses, and why you should adopt them to propel your business to new heights!
This is true for any business; a well-led company is more likely to be successful. But it’s not about position or titles, it’s about inspiring trust and motivation within the organisation and leading people towards a common goal.
One of the things I’ve adapted since starting my journey is becoming a better communicator. It’s not just about checking in on my team daily, it’s making them feel acknowledged and heard so they know their voice matters too.
And when working towards one goal, we are all leaders of that cause — no matter the title or position.
The great thing about having one focus is the unity it creates within your team, and even more so when you’re able to communicate that vision with customers. It encourages them to feel like they are part of something bigger than themselves.
With Beast Gear, we’ve made sure our brand’s focus is on making everyone feel welcome in our tribe, regardless of where they are in their journey. Whether this person is a world-champion boxer or someone who’s running his or her first marathon, we’re all beasts. Our messaging is clear in all our marketing materials and how we engage with customers. We’ve turned this into a mantra that everyone can repeat.
You can have the most amazing products, the most amazing website, and the best marketing tool in the world, but it won’t work unless you prioritise your customers. The experience you provide your customers is what will turn them from one-time visitors to evangelical fans of your brand.
Being customer-focused allows you to better assist your customers.
What are their dreams, their challenges, and their pain points? What do they truly desire? And how can you help solve their problem?
When a customer visits your website, he has a goal in mind, a problem to solve. As soon as he enters your website, that becomes a mutual goal shared by both you and your customer, which you must help solve. Your customers want a great customer experience and that’s exactly what you need to offer them!
Insists on Excellence
Don’t try to be a master of all trades. Create a business that you are passionate about. When I started Beast Gear, I was scratching my own itch. I looked at my training equipment and thought to myself, “I can do better than this.” And I did. I enjoy sports, so I know what it’s like to have high-quality fitness equipment. I understand my customer’s desires because I am my own customer.
What do you enjoy doing?
It’s critical to base your business on something you’re passionate about and naturally excel at. If you’re the opposite, you’ll despise staying up late for meetings, working 16-hour days, or even calling Amazon support at 3:00 am to report a problem. You’ll quickly lose motivation. When you enjoy what you do, it’s much easier to achieve excellence.
Every company has its own set of strengths that contribute to its success. These are some of the foundational pieces you can adapt to your business, especially if it’s new. You may have already implemented these, but if you haven’t, I challenge you to do so. Making it big online is more difficult with so many competitors, but remember that you’re in control of your success. When used correctly, these tips can transform an ordinary business into an extraordinary one!
Why Should I Listen To You, Ben?
I built, scaled, and sold an international 7-figure e-commerce business. Now I’m doing it again with several new brands. I consult with e-com businesses to help them get clear, take control, and scale. And I co-founded Ecom Brokers — the brokerage by e-commerce people for e-commerce people.
Best known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail.
Want to hear more from Ben? Check out his YouTube Channel for e-commerce knowledge bombs.
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