Know The Difference: Product Features vs. Product Benefits

  • Is it something they want?
  • Is it possible to make it cost-effectively?

What’s The Difference?

The main difference between product features and benefits is:

Conclusion

Remember that people aren’t interested in the features of a product when you’re trying to sell it. They want to know what it will do for them! What does your product do for them? How will it make their lives easier or better?

Why Should I Listen To You, Ben?

I built, scaled, and sold an international 7-figure e-commerce business. Now I’m doing it again with several new brands. I consult with e-com businesses to help them get clear, take control, and scale. And I co-founded Ecom Brokers — the brokerage by e-commerce people for e-commerce people.

Ben Leonard Ecommerce Consultant

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Best known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. Ben grew an international 7-figure business and sold after 3 years

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Ben Leonard

Ben Leonard

Best known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. Ben grew an international 7-figure business and sold after 3 years

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