Is Your Brand Stuck And Can’t Scale?
Do you find that your business is stuck in a rut?
Maybe it’s because what you offer, what you do, or what you make doesn’t scale up. It can be difficult to get out of this position and start growing again.
If it doesn’t scale up, that is, if you can’t produce more of it without proportionally increasing the amount of time and money you put into it, your product will fail. You will reach a limit and will never be able to grow or expand beyond that point.
So, how do you determine whether or not your product scales?
Consider Automating Your Processes
There is a limit to how much you can grow if you are selling a physical product that is made by hand. You might be able to increase production by hiring more people, but at some point, there just aren’t enough hours in the day to produce any more products. You might be able to increase production by working longer hours, but eventually, you will hit a limit on how much you can produce in a day.
But what if you sell a product that is not made by hand?
What if you sell a product that can be produced using machines?
You could increase production dramatically by buying more machines or automating production. Automation will help you manage your growth and keep your operations running smoothly.
The bottom line is that if you want to grow your business, you need to find a way to scale your operations. You need to find a way to produce more products or services using the same number of people or resources. And you need to do it quickly enough to meet the demand of your growing market.
If you’re having trouble producing your product quickly and on a large scale, you might want to consider hiring a contract manufacturer. They’ll be able to produce much faster than you while maintaining the same level of quality. Alternatively, you could make some changes to your product to make it easier and faster to produce. This could assist you in increasing your production rate while maintaining quality control. Outsourcing and product changes may be the solution you need to scale your business.
Streamline Your Business Processes
There are a few things you can do to streamline your business processes so that you can scale-up more easily. You need to make sure that all of your systems are integrated; so that you can move data and information seamlessly between them. And finally, make sure that your team is properly trained and equipped to handle the increased workload. With the right systems in place, you can easily scale up your business without sacrificing quality or customer service.
Marketing expert Tom Moor said, “If you are not embarrassed by the first version of your product, you’ve launched too late.” This is a great quote to remember if you’re feeling down about your business. It’s important to always be working on improving your products and services. Constantly ask yourself how you can make things better for both your customers and support staff.
If you’re like most business owners, your company is expanding and becoming more successful. This success may result in an increase in workload for both employees and managers. Consider automating any processes or tasks that can be completed without human interaction to help alleviate some of your workload (such as scheduling social media posts and managing communities). You might also want to consider outsourcing some aspects of your marketing strategy so that you don’t have to do everything yourself. Finally, streamline your business processes to make them more efficient for both your customers and your employees.
Why Should I Listen To You, Ben?
I built, scaled, and sold an international 7-figure e-commerce business. Now I’m doing it again with several new brands. I consult with e-com businesses to help them get clear, take control, and scale. And I co-founded Ecom Brokers — the brokerage by e-commerce people for e-commerce people.
Best known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail.
Want to hear more from Ben? Check out his YouTube Channel for e-commerce knowledge bombs.
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