How To Get People To Buy Your Stuff
Do you ever feel like you’re just not reaching the right people with your product or service?
You know that your stuff is amazing and what you’re offering is a great deal, but for some reason, no one seems to be biting. It’s possible that there are a few tweaks you could make to your marketing strategy in order to get more people interested. Check out these tips on how to get people to buy your stuff.
When it comes to selling, there are two main things to think about: why people don’t buy from you and how you can fix it.
Asking for the sale
The first reason is that you may not have asked for the sale or you may not have asked effectively. Remember, if you don’t ask, you don’t get.
If you’re worried about appearing pushy, think of it as an act of service. If your product or service is something that would truly benefit someone and make their life easier in some way, then by not asking for the sale, you may actually be doing them a disservice. Another thing to keep in mind is that most people aren’t going to buy on the first attempt. It usually takes a few times before they make up their mind and decide it’s right for them.
When should you ask for the sale?
You wouldn’t ask someone to marry you on the first date, would you?
When asking people to buy your stuff, it’s important to build a relationship of trust and credibility with them first. You can do this by providing them with free, helpful and compelling content in exchange for their email address. Then follow up with them a few days later and offer them a deal on the product.
When you follow up with them, it’s important to be transparent about what you’re selling and why they should buy it. Be specific in your benefits and make sure that the product or service is relevant to their needs. If they don’t think it will help them solve a problem or meet a need, then there’s no reason for them to buy it.
Asking for the sale is one of the most important parts of any sales process. The timing when you should ask for the sale depends on how deep into your sales funnel a customer has progressed and can vary based on how your customer know, like and trust your brand. It’s no secret that it’s easier to make a sale if it’s easy for the customer to buy from you. So make sure your website is easy to navigate, and that your checkout process is simple and straightforward.
In the end, it’s really all about providing value. If you can show people how your product or service will solve their problems and help them get ahead in life, then they’re more likely to buy from you over someone else.
Why Should I Listen To You, Ben?
I built, scaled, and sold an international 7-figure e-commerce business. Now I’m doing it again with several new brands. I consult with e-com businesses to help them get clear, take control, and scale. And I co-founded Ecom Brokers — the brokerage by e-commerce people for e-commerce people.
Best known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail.
Want to hear more from Ben? Check out his YouTube Channel for e-commerce knowledge bombs.
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