Achieving customer engagement is a tricky thing. You might be the best company in the world and your product could be absolutely incredible, but if there’s no interest from potential customers then you’re not going to make it far.
These days, people are more distracted than ever with an average person consuming at least one hour of media on any given day (this includes TV, social media and video games). This means that you need to get their attention quickly or risk being lost among all of the other things vying for their time!
Say you have a great product or service but… no one knows about it! You’ve spent time creating a website, developing materials and creating ads. What’s your next step?
How can you get people interested in what you do and build a strong customer base or community of customers who will buy from your brand and recommend it to others?
Spark Their Curiosity
The key is getting them curious about what it is that you have to offer so they’ll want more and be more excited about doing business with you.
In order to get customers interested in your brand, you need to show them that it can help them survive and thrive. You need to communicate what your brand does to improve the customer’s life, and clearly demonstrate how it can help them solve their problems.
When you make your brand’s message clearly show how your brand or your products help people get ahead, you can tap into the customer’s natural curiosity. People are always interested in things that could help them improve their lives, so make sure your branding highlights how you can do just that.
The Power of A Story
The brain loves stories (I’m sure you’re all aware that people love a good tale, right?), and telling your brand’s story in a compelling way can be a fantastic marketing tool.
Start with what we call an “Emotional Elevator Pitch”. This is a quick, one-minute summary of your brand that hits on the key emotions you want to evoke in people. Once you’ve got that down, use it as the basis for all of your marketing materials, from website copy to social media posts.
This is exactly what we did with my first brand, Beast Gear. Whether you’re an elite athlete or someone who’s running his first 5k, it doesn’t matter. We’re all beasts and you’re welcome in our tribe.
So, how do you get people interested in your brand?
You don’t just talk about yourself and your products, you make them curious about how you can solve their problem and what their lives could look like when they buy your products or services.
State the problem and the solution.
Problem: “Your e-commerce business is overwhelming and you’re stuck”.
Solution: “Work with me, I’ll mentor you and help you get clear on where you are, where you want to be and we’ll scale you up.”
When you state it like that, people become interested because they know you understand their problem and can help them solve it. You sparked their curiosity.
If you want customers to get more interested in your brand, then you need to talk about what it can do for them. You don’t just have to tell people that they should buy your products because it’s high-quality and durable. Customers are always looking for ways to improve their lives so show them exactly what your brand does and how your products can help them survive and thrive .
Why Should I Listen To You, Ben?
I built, scaled, and sold an international 7-figure e-commerce business. Now I’m doing it again with several new brands. I consult with e-com businesses to help them get clear, take control, and scale. And I co-founded Ecom Brokers — the brokerage by e-commerce people for e-commerce people.
Best known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail.
Want to hear more from Ben? Check out his YouTube Channel for e-commerce knowledge bombs.
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