How To Bond With Your Customers
Are you looking for ways to make your customers more loyal?
You may think this is a tough task, but it’s not. One way of making them evangelical fans of your brand is by developing a bond with them. A bond can be created in many different ways, one of which is through understanding their problems.
Your customers are the ones who are responsible for your success (or failure). They are the ones who will tell their friends and family about their experiences with your brand, and they’re the ones who will come back (or not) to buy from you again. Your brand exists to solve their problems, not the other way around. Your customer is the hero of the story. So make sure you put them first and focus on making them happy.
If you want to get loyal customers that will come back and keep buying from you then create a bond with them by helping them solve problems — just don’t expect that they’ll care about your brand. Remember, nobody cares about your brand. Your customers care about making their lives easier.
Speaking to your customers in a way that resonates with them is essential for any business. It not only makes them feel understood and appreciated, but it also helps you understand what they want and need from your product or service. In order to do this effectively, you need to know your customer inside and out. What are their pain points? What are their goals? What are their dreams and aspirations? Once you have a clear understanding of who your customers are, you can start creating marketing content that resonates with them on a deeper level.
If you’re creating a digital marketing campaign, your content needs to be relevant and informative. You want to give them valuable information that they can use when making purchasing decisions or recommendations for your product or service. If you are promoting an event (in person, online or through email), then include what the audience will get out of attending and how it will benefit them.
When you take the time to get to know your customers, it will show in your marketing content — and they’ll be more likely to bond with your brand.
For my brand, for example, I know you want to take control of your e-commerce business and scale it up, so all of my free resources are geared toward helping you in doing so. I very rarely ask you to buy from me, and you don’t have to. You can already get a lot of useful information just by consuming my free content alone. And by focusing on what you (as my customer) want, I help solve your problems. In turn, I gain your loyalty and trust.
You can create a bond with your customer by solving their problems and delivering value. What I’ve found is that while some people care about the company behind the product, most customers just want to know more about how it benefits them personally. It’s all about meeting their needs and solving problems as opposed to trying to sell products that may or may not be right for them.
Why Should I Listen To You, Ben?
I built, scaled, and sold an international 7-figure e-commerce business. Now I’m doing it again with several new brands. I consult with e-com businesses to help them get clear, take control, and scale. And I co-founded Ecom Brokers — the brokerage by e-commerce people for e-commerce people.
Best known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail.
Want to hear more from Ben? Check out his YouTube Channel for e-commerce knowledge bombs.
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