Are you looking for ways to make your customers more loyal? You may think this is a tough task, but it’s not. One way of making them evangelical fans of your brand is by developing a bond with them. A bond can be created in many different ways, one…

People don’t buy from a brand they don’t know yet because they have no idea what to expect or if it’s worth their time or money. In this article, we’ll talk about why people aren’t buying from you and how you can get them to know, like and trust…

Product features are the physical qualities of the product, while benefits are what the customer will get out of it. If you want to pick a good product that people will buy and enjoy using, you need to think about how the features you choose will meet those needs…

Ecommerce is a booming industry. With so much money being spent online every year, you may have considered starting an e-commerce business. But before you do anything, there are some things you need to consider first: how will people find your website? How can you increase sales? The answer…

What should you do when your competitors are really good? When they’re doing a great job, it can be intimidating. But don’t worry, you can beat them by being compassionate to your customers. Prove that you understand their wants and needs by guiding them with empathy, authority, and competency…

No business is immune to problems. Businesses are built on the idea that they can solve problems for their customers. Therefore, it is important to know how to overcome any business problem that you may come across. In fact, this can help businesses grow and thrive. However, when you’re…

Do you find that your business is stuck in a rut? Maybe it’s because what you offer, what you do, or what you make doesn’t scale up. It can be difficult to get out of this position and start growing again. If it doesn’t scale up, that is, if…

Know your enemy — it sounds simple but it’s easier said than done. For some, this phrase comes with negative implications, but in the world of e-commerce, knowing your competition is critical to success. Competition can be combated more easily when you know what they’re doing and how to…

The one-two punch of great copywriting is: first, state the problem, then straight right offer a solution. For example, your website conversion rate is low and as a result, your website’s revenue is low. The solution is by optimising your website for higher conversion, you can increase your conversion…